BUSINESS AIMS

Launch a flexible on line worldwide walking holiday company to a wide range of age groups.

MARKETING STRATEGY

PR targeting key groups to which the flexibility of these holidays would particularly appeal- ‘walking softies’, older walkers, adventurers looking for something different, couples or groups of friends with differering enthusiasms for walking.

MARKETING PARTNERSHIPS

Link with activity holiday companies, accommodation providers, airlines and local tourist boards in each country to develop and promote themed walks adding elements of local culture. Link with freelance travel writers from target groups to sample and review the holidays. Links with TV production companies making holiday programmes.

RESULTS

Reviews in national newspaper travel sections, travel and general interest magazines radio and TV chased traffic to the web site and converted browsers to bookers.