BUSINESS AIMS

Attract national and international visitors to a refurbished village inn close to Bath, repositioning it to attract a more upmarket local and regional clientele 7 days a week 12 months a year.

MARKETING STRATEGY

Relaunch party followed by a series of themed evening events used to attact both business and leisure users, giving them the opportunity to see the impressive new facilities.
Local PR campaign used to emphasise al fresco dining, fresh local food sourcing and special children’s packages to raise local awareness and encourage trial.
Programme of national PR and competitions, based on themed breaks, used to attract UK and international tourists.
Regular email marketing campaign to encourage repeat visits.
Listing on key websites.

MARKETING PARTNERSHIPS

Bath Tourism Plus
Visit Britain
Thermae Spa
Bath Rugby Club
UK TV
The Residence and other local boutique hotels.

RESULTS

Partnerships have delivered high year round occupancy and restaurant bookings with a good mix of local and tourisit business. The refurbished hotel has achieved four star rating and the restaurant / bar has been well reviewed both locally and nationally.